Hey beautiful

I’m Kavya, the heart behind Zelci. My journey actually started as a badminton player. I was always wearing jewellery that would turn black with sweat and water, and I hated having to choose between looking cute and feeling comfortable. That’s when I decided: I want to build a brand with pieces you can actually live in. That’s why Zelci is all about anti-tarnish, hypoallergenic jewellery you can wear every day even while playing, running around, and doing life.

I’ve also always loved stacking my ears, so I launched our Zelci Stacks, curated sets that are cute, trendy, and affordable, so you can switch your vibe anytime without overthinking it. And because I wanted Zelci to be more than just jewellery, we also have trendy keychains that you guys are obsessing over right now. Plus, our packaging is made to feel premium and gift-worthy, because you deserve that “new purchase sparkle” moment every time.

My goal is simple: to make Zelci your one-stop spot for everything trendy, he kind of brand that makes you feel excited to open the package and instantly smile.

That smile on your face is genuinely the reason I’m building Zelci. Everyday, simply you.

With Love,
Kavya

Founder, Zelci